Welcome to the UK’s B2B Matchmaker
Using unique intelligence signals to find you the right business for your business.
WHY WE EXIST
Traditional business data is broken.
SIC codes — the outdated foundation of most modern B2B targeting platforms. These platforms haven’t kept up with how companies evolve. Two businesses may share the same code, yet have entirely different missions, values, and behaviours.
The Problem
Traditional business data is broken. SIC codes are outdated and oversimplified, lumping wildly different companies into the same category. This leads to missed opportunities, wasted spend, and generic outreach that fails to connect with the values, intent, or reality of today’s buyers.
The Solution
Prospect Intelligence™ replaces static industry codes with dynamic, real-world intelligence. We use advanced AI to understand how companies speak, act, and evolve — revealing their true identity. This creates precise, values-aligned targeting that improves relevance, conversion, and ROI from day one.
We Believe
We believe every organisation has a unique DNA — a mix of what it does, how it behaves, and what it stands for. Understanding that DNA is the only way to create marketing and sales strategies that truly connect with the right customers.
Our Mission
Our mission is to reclassify the world’s businesses using live intelligence signals — not legacy codes. We exist to help ambitious companies discover high-fit prospects, unlock unseen markets, and power smarter, more personal go-to-market strategies through data that reflects reality.
Discover how we can help you find your perfect B2B match
B2B data (your data) hasn’t kept up with how businesses actually operate.
of businesses are misclassified using SIC codes.
of high-growth UK firms don’t even fit into traditional classifications. (McKinsey, 2023)
of B2B buyers care about values, not just services. (Gartner, 2025)
of RFIs are now shaped by ESG and cultural alignment. (Forrester, 2024)
Modern buyers are no longer just asking what you do; they’re asking, who you are.
WHAT WE DO
We’ve built the UK’s first comprehensive alternative to SIC codes that also maps organisational values
2,500+ PIC Codes
Our Primary Industrial Classifications reflect what companies actually do — including emerging sectors.
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Captures emerging and niche industries
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Reflects real-world company activity
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Enables more accurate market targeting
Signal Intelligence
Uses various AIs and ML models having understood an organisation based on how it describes itself and how it performs — not static, out-of-date tags.
The result is precision-targeted B2B intelligence built on organisational DNA.
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Trained on billions of real-world signals
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Shows financial, company & people signals
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250+ data points enrich every record
Decision Makers
Contacts are provided, registered directors, and even split of shareholding so you know who really makes the decisions. For larger corporations, job-title specific contacts are appended where available.
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Identify who truly controls spend
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Access director/shareholder details
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Append titles across large enterprises
DNA Scoring
Means we classify companies across multiple industries and values to reflect how they act, communicate, and position themselves.
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Maps how companies act and think
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Reveals true brand alignment potential
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Supports values-based segmentation
Say Goodbye to One-Dimensional Data.
How Prospect Intelligence™ Works
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You send us your top customers’ company names
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We extract their DNA — services, tone of voice, mission, values, ESG posture, and more
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We build a blueprint of what good looks like
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We match this blueprint against the UK market to find high-fit lookalikes
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We deliver the data — enriched with 250+ live intelligence signals, including contact details
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Our intelligence loop means the model can be improved based on actual marketing and sales results from the Pi data.
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With multiple licenses as standard, users from across sales and marketing departments can all interact with the data directly and segment accordingly
All delivered as a fully managed service with access to a dedicated Account Manager from the onset to guide you through the set-up and platform activation.
What You Get with Prospect Intelligence™
Decision Makers and Contacts
Deep Intelligence on Your Existing CRM
Hyper-Personalised Outreach Potential
Smarter Sales & Marketing Spend
A More Motivated Sales Team
Full Market Visibility (no more postcode lottery)
Clarity on Who to Prioritise
A Fully Managed Data Strateg
A High-Fit Lookalike Audience
Already Trusted By…
Pricing
With up to 5,000 organisations, appended with up to 1.25m Intelligence signals and contacts where available, Pi is the global market leader in industry and values intelligence. With a simple and flexible pricing plan, it’s one of the most accessible sales intelligence tools in the world. Prospect Intelligence when it matters.
Prospect Intelligence™
is used by:
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Growth-focused B2B businesses
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Sales and marketing leaders tired of generic outreach
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Teams wanting to personalise messaging based on real-world company insights
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UK-based or EU-targeting brands needing precision
Ready to Leave Guesswork Behind?
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No more outdated SIC codes
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No more cold outreach roulette
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Just high-fit, purpose-aligned prospects that convert.
FAQs
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What is Prospect Intelligence™?
Prospect Intelligence™ is a cutting-edge platform designed to enhance your sales and marketing efforts by providing comprehensive insights into potential customers. It leverages advanced analytics and data mining techniques to identify, qualify, and enrich leads, ensuring your team has all the information they need to engage with prospects effectively.
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How can Prospect Intelligence™ improve my sales process?
Prospect Intelligence™ streamlines your sales process by providing detailed profiles of potential leads, including industry-specific insights, company size, decision-makers’ contact information, and buying signals. This enables your sales team to prioritise high-value prospects and personalise their outreach strategies, significantly improving conversion rates.
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What kind of data does Prospect Intelligence™ provide on prospects?
Prospect Intelligence™ offers a wide range of data points to ensure a deep understanding of your potential leads. This includes firmographic information, company details, financial performance indicators, social media activity, company directors or ICP contacts. Such comprehensive insights allow for more targeted and effective sales and marketing campaigns.
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How does Prospect Intelligence™ ensure the accuracy and privacy of the data collected?
Prospect Intelligence™ employs stringent data verification processes and adheres to global data privacy regulations to ensure the accuracy and confidentiality of the information provided. We utilise real-time data updates and advanced algorithms to maintain data integrity, while our privacy policies are designed to protect both your company’s and your prospects’ information, ensuring compliance with GDPR, CCPA, and other data protection laws.
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How do I get started with Prospect Intelligence™?
To learn more about how Prospect Intelligence™ can transform your sales and marketing efforts, you can easily “Book a Meeting” with our experts. Simply click the call-to-action, leave your details and our team will be in touch to provide a personalised walkthrough of our platform and answer any questions you have.