Yü Energy

Mid-Market Direct Sales Programme

Return to Success Stories


Direct Sales Acceleration with Matter.

Since 2022, Matter have helped Yü  Energy build and accelerate their direct sales contribution in the Mid-Market and Major accounts segment.

  • Prospect Intelligence™
  • Sales 4.0 Lead Generation
  • Marketing Services

The Challenge

Build a profitable direct sales strategy for the Mid-Market channel

the solution

Build a Profitable Direct Sales Strategy for the Mid-Market Channel

  • Used Prospect Intelligence to identify Mid-Market prospects using existing best performing Mid-Market customers.
  • Implemented Sales 4.0 nurture and brand marketing methodology to engage with these prospects in an innovative way.
  • Matter operate the Yü Energy quoting portal to initiate quotations and complete the sale directly as a complete outsourced end to end sale.
The results

Quality Metrics and Targeted Revenue Goals

  • 7:1 ROI

    significantly more profitable than Indirect
  • £225m

    of lifetime revenue targeted for 2024
  • 28%

    sales conversion from quotation
  • £3billion

    of mid-market opportunity identified from Prospect Intelligence™