OVerview
Website Optimisation for Rapid Market Response
We reimagined a leading firm’s website to respond to the UK’s fastest markets, using our 70/20/10 model to deliver results at pace.
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UX Design
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Web Design
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Web Development
the challenge
To Improve Website Performance at Pace
Eddisons was a leading firm of chartered surveyors, working across some of the UK’s fastest-moving markets. But they needed to enhance their website to keep up with their growth.
Agile Approach
We were tasked with simultaneously improving the site’s technical performance and creating a more engaging design. They had a solid foundation to work with. But the changes had to be implemented at scale and pace – which called for Matter’s 70/20/10 model.
THE solution
Move Fast and Learn Stuff
Our model is built on a simple premise: the best way to learn is to act. Agencies often waste months planning campaigns – only to discover that their hypotheses don’t hold. So we built a system which allows us to act faster and learn more as we go.
THE scale-up
70/20/10
70% of the work was done within the first month. That meant deploying UX tests in both staging and live environments – and challenging our initial hypotheses. We started seeing results immediately, and were able to gain insights that cannot be found through abstract theorising or even research.
20% was undertaken in the following 3 months, as we responded to insights garnered during the initial period. As a result, we were able to refine our approach and develop a deeper, more nuanced understanding of the factors holding Eddisons’ website performance back.
Progress Over Perfection
10% The final hurdles are faced over a 6 month period, as we continue to optimise and respond to new data. That means we’re putting the final touches to the project when many agencies would just finally be starting to act.
THE results
Fast Results, Lasting Improvements
With a website that met their customers’ needs, Eddisons was able to capitalise on their growth. But our framework for ongoing optimisation has ensured the site continues to improve – increasing engagement, conversions and customer loyalty.
