Acumen Waste

Prospect Intelligence™ Drives High-Quality Sales for Acumen Waste

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The Challenge

Identify more organisations that spend more then £50k per annum on the disposal of hazardous waste and initiate high-quality sales opportunities.

The Solution

Used our class-leading data solution, Prospect Intelligence™ to find lookalike hazardous waste-using organisations and engaged with them using our Sales 4.0 nurture methodology to generate high-quality sales opportunities for the Acumen Waste sales team.

The Results

  • £7m

    in sales pipeline
  • 93%

    accuracy of Prospect Intelligence™
  • 15 SQL’s

    per month to existing criteria