The Ultimate B2B Sales Accelerator
Matter streamlines, amplifies and outsources B2B sales efforts.


B2B Sales Has Changed Forever
Your brand needs to generate high-quality leads, build an intelligent prospect database and make direct sales. But today’s buyers expect the same level of engagement and personalisation they receive from B2C brand.
What is Sales 4.0?

Precision as Standard
From fully automated Account Based Marketing (ABM) campaigns to AI-driven prospecting that enables a level of precision previously unimaginable, Sales 4.0 is a stark departure from the past – and that is why we develop a proprietary methodology to map your opportunities and help our partners make the transition.
It helps you cover every touchpoint in the ever-evolving B2B buying ecosystem:
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Reshaping the Sales Funnel
There has never been more pressure on sales to deliver profitable growth. But the traditional sales funnel is no longer fit for purpose, and many B2B companies produce a huge amount of waste in their sales process for this reason. Our approach reshapes the sales funnel to remove inefficiencies, align technology with strategy and engineer faster, more sustainable growth.

Integrating Sales
and Marketing
Modern buyers don’t distinguish between sales and marketing – they just want the information they need to make an informed decision. Yet most B2B companies still treat marketing and sales as separate entities.
Our approach integrates the two disciplines to ensure they speak a common language, share insights in real-time and deliver a consistent experience across lead generation, nurture and conversion.

Ultra Targeted Prospect intelligence
Most sales and marketing teams rely on outdated or incomplete data, usually derived from inefficient and dated SIC codes. Our propriety ML-driven solution enables us to pinpoint your ICP and target our efforts towards true lookalike prospects with the highest propensity to convert to being customers.
The Result? A prospect universe that accurately depicts the true market potential for your business – Supercharging the prospecting and lead generation process.