What you’ll discover
In this eBook, we explore how the B2B buying process is changing; how the idea of a “sales funnel” leads to an inefficient sales process; and how forward-thinking B2B sales organisations can respond.
In this eBook, we explore how the B2B buying process is changing; how the idea of a “sales funnel” leads to an inefficient sales process; and how forward-thinking B2B sales organisations can respond.