7:1 ROI
significantly more profitable than Indirect
Overview
Direct Sales Acceleration with Matter.
Since 2022, Matter have helped Yü Energy build and accelerate their direct sales contribution in the Mid-Market and Major accounts segment.
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Prospect Intelligence™
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Sales 4.0 Lead Generation
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Marketing Services
The Challenge
Build a profitable direct sales strategy for the Mid-Market channel
the solution
Build a Profitable Direct Sales Strategy for the Mid-Market Channel
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Used Prospect Intelligence to identify Mid-Market prospects using existing best performing Mid-Market customers.
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Implemented Sales 4.0 nurture and brand marketing methodology to engage with these prospects in an innovative way.
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Matter operate the Yü Energy quoting portal to initiate quotations and complete the sale directly as a complete outsourced end to end sale.
The results
