8:1 ROI
achieved after 20 months, featuring an average sales cycle of 12-18 months.
Overview
Since 2022 Matter have helped Briggs Equipment build a centrally managed lead generation programme capable of identifying in-market new equipment opportunities at scale.
the challenge
Develop a cost effective prospecting solution for feeding high quality leads into the field sales team allowing annual sales pipeline targets to be met.
the solution
Developed a multi-channel and on-brand prospecting and nurture process (Sales 4.0) using an intelligent tech stack and highly trained BDM’s. This delivered an enhanced customer experience and an output of highly qualified sales opportunities based on prospects buying cycles and existing + future requirements.